VERSACE SS16 CAMPAIGN: THE POWER OF INDIVIDUALITY
Italian fashion house Versace has released its debut its spring/summer 16 campaign, shot by Steven Klein.
Conceived by the brand’s artistic director Donatella Versace, the campaigns capture the empowerment and individuality that define Versace today.
Models Lukasz Grabowski, Benjamin Benedek and Nathaniel Visser star in the campaign each with their own identity and proud self-belief: individuals who are each Versace man.
It is the first time that Donatella has worked with Steven Klein, who shot the campaign on the Salt Flats of California.
Shot in the open air, the campaign is alive with the mood of adventure found in the
collection of fluid tailoring and long layers.
“In this new campaign, the Versace man is at his most dramatic, fearless and strong. He is
a man of his own mind, no matter where he finds himself.” Donatella Versace