VERSACE F/W17 release “Chicago is my beat” a film by Bruce Weber

21 Jun 2016
Chicago Is My Beat

Luxury fashion house Versace has released a brand new fashion film for AW16 by acclaimed photographer Bruce Weber.

The film, titled “Chicago is my beat”, showcases the new womenswear and menswear looks from the brand’s AW16 line and feature models Gigi Hadid and Karlie Kloss.

On the film Weber comments….
The actor Robert Mitchum once told me, “when you first get to a new town, always make friends with a Blonde”. Well, when I got to Chicago, I found my blonde in you, Donatella. 
I wanted us to visit this city together because of its rich history and the spirit of love and harmony you feel in its music. 
Chicago is going through a tough time at the moment and could use a little encouragement – just like we all need ever once in a while. 
Because the kindness of its people helped me to make this photographs, I feel like I can now call Chicago “my beat”. 

Donatella Versace adds…
Bruce Weber is the true master of our times. 
His photography is deeply personal and rich, a reflection of the world as he sees it.  It has been my pleasure to enter once again into that world for this Versace campaign.  With this new campaign, Bruce gave me my history back.

By Cristian Burbano