Tiger of Sweden looked to 1970s Britain as inspiration for its new AW15 looks presented at LC:M.
The decade was a turning point for the youth of Britain, with recession setting in and unemployment at an all time high. Northern cities suffered most with the decline in industry and factories, leaving thousands out of work. It was a bleak time to grow up in. It is in this age of turmoil that saw the rise of the post punk music movement, synth. While punk had it’s place the new emerging synth sounds of spartan futuristics melodies best described the zeitgeist of the time, becoming the soundtrack to many struggling youth.
Bands like Germany’s Kraftwerk became hugely influential, not only in music but fashion too. Tiger of Sweden has heavily referenced this for its new season looks. The tailored looks of synth bands remained for AW15.
The runway was full of jacquard and mohair sharp suits with elongated silhouettes, paired with high waisted trousers and tapered legs, giving the looks a modern feel.
Outerwear is oversized and pay a nod to the colours produced by graphic equalisers, coming in bright shades of neon blue and lime.
Backstage images are Azzarenko exclusive by Arron Dunworth
More information on Tiger of Sweden here
Words by Cristian Burbano