Tag Archives: ss15

New Look SS15 Menswear

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British retailer New Look has released its SS15 menswear campaign.

The high street favourite has become popular for it’s on trend pieces at accescible price points, with its menswear being a particular highlight in recent seasons.

For SS15 the brand has different lines available, each focusing on a different trend and styles. The running theme for the season is sports luxe. White Noise focuses on longline silhouettes and technical fabrics, which are used to create an urban inspired sports story. Layering with high shine metallic finishes completing the look.

The Outsider is a relaxed rock inspired trend. Bold prints and varied denim washes aid a smooth transition from sixties to seventies. Moroccan, floral and tribal prints cover light weight shirting and granddad collars are a welcome update.

Tailoring comes in soft neutrals and blue hues. Stripes are a focus throughout and this filters through to the hero pin stripe suit of the season. A two-piece pastel blue suit is available paired with a pink shirt and tie combo.

Block bright separates are key for Holiday Shop. Soft pastel bermuda shorts, coloured denim and block colour vests make up this capsule collection. A particular highlight is a classic navy bomber paired in the new campaign with sleek slim fit trousers.

Select SS15 pieces are available now with the holiday shop styles dropping from the end of April/beginning of May.

Prices range from £5.99 up to £19.99 for accessories. Clothing generally ranges from £17.99 – £44.99 with vests and tees starting from £7.99.

NewLook.com

Words by Cristian Burbano

Aquascutum SS15 Campaign

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British label Aquascutum has released a first look at its brand new  SS15 campaign.

With a rich heritage dating back to 1851 the label has become synonymous with elegance and style, with classic pieces which sit comfortably in any gents wardrobe.

A little know fact about the brand’s name is it’s Latin translation,  ‘Aqua Scutum’ in translates to ‘Water Shield’, named for the founder’s John Emary pioneering work into developing the first waterproof wool fabric used by officers during WWI in form of functional trench coats, which had become Aquascutum’s iconic piece.

The new images were shot by famed photographer Alasdair McLellan and in partnership with creative agency Art Partner.  McLellan’s credits includes campaigns for Louis Vuitton and Topshop as well as countless editorials for British Vogue, GQ Style, WSJ, Wand Vogue Paris.

Featuring in the Spring Summer 2015 campaign are Roger Frampton and Patrick O’Donnell as well as Eliza Cummings who returns for a second season with the brand.

The images much like the brand are subtle and elegant, showing the three models against plain backdrops, showcasing the beauty of the garments themselves.

Further information on the brand is available on its website here

Words by Cristian Burbano