Tag Archives: Patrón

i-D x J.W Anderson x Patrón Tequila LFW Party

i-D x J.W.Anderson at the Ace Credit_Christopher_Bethell-61Guest_Ryan Lo i-D x J.W.Anderson at the Ace Credit_Christopher_Bethell-Guest_Pandemonia i-D x J.W.Anderson at the Ace Credit_Theo_Cottle.jpg Guest _Jonathan Anderson, Alasdair McLellan i-D x J.W.Anderson st the Ace Credit_Theo_Cottle_Patron

Designer J.W.Anderson and i-D Magazine celebrated the launch of the J.W.Anderson Workshops at London’s Ace hotel with guests from across the creative world including Holly Shackleton, Benjamin Bruno and Oliver Hadlee Pearch.

Guests enjoyed DJ sets from Michel Gaubert and Jonnie Wilkes with drinks courtesy of Patrón Tequila.


The celebration followed the designers AW16 presentation at LFW. Having the party at the Ace is very fitting with the designer’s Workshops concept store in the space immediately next to the hotel.  The colourful 250 square foot store showcases current season J.W.Anderson lines as well as the work of other creative artists.  J.W.Anderson made headlines last month by deciding to stream his AW16 menswear show at London Collections: Men on the gay dating app, Grindr.




Patrón XO Cafe Incendio

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Innovative New Chile Chocolate Liqueur Joins the Patrón XO Cafe Line in the UKPatrón XO Cafe Incendio Combines Fiery-Hot Arbol Chile, Sweet Criollo Chocolate, and Ultra-Premium Patrón Tequila

Patrón XO Cafe Incendio combines the spicy, distinctive flavour of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of Patrón Silver tequila.

“Patrón XO Cafe Incendio is an incredibly versatile spirit. Not only does it create interesting and inventive cocktails, just like the rest of the Patrón XO Cafe line it’s the perfect choice for celebratory occasions that call for an ultra-premium shot,” says Matt Sykes, Marketing Director EMEA at Patrón Spirits International. “No other brand in the crowded shot market compares to the taste and quality of Patrón XO Cafe, and no other liqueur comes close to the powerfully spicy hot flavour of Patrón XO Cafe Incendio.”

The Chile de arbol is a small and slender Mexican pepper typically found in the states of Jalisco, Chihuahua and Zacatecas. Thought to be derived from the cayenne pepper, arbol chile is characterised by its smoky and spicy complex flavour, and is the main component in many hot sauces. Keeping ingredients close to home the high-quality Criollo variety chocolate used is produced in Mexico’s Tabasco region.

 “Patrón XO Cafe coffee liqueur has always been one of the most innovative products in the spirits industry. Long ago we recognised the increasing consumer taste and appetite for premium coffee, and we blended that together with 100 percent agave Patrón Silver tequila to create a truly delicious and unexpected flavour. Consumer research has proven that people want high-quality liqueurs with more heat, and so again we’re innovating the liqueur and shot category with Patrón XO Cafe Incendio, a spirit that combines spicy and sweet, with intense heat,” adds Sykes. “The word ‘incendio’ is Spanish for ‘fire,’ and that’s exactly the taste that this unique liqueur evokes.”

The new Liqueur can be drank as a shot or blended in a delicious cocktail, including the Patrón Cocofire.

50ml Patrón XO Cafe Incendio
100ml Coconut Water

Build all ingredients over ice in a highball glass, stir and garnish with a lime wheel

Produced and bottled at the Hacienda Patrón distillery in the highlands of Jalisco, Mexico, it comes packaged n the eye-catching Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle.
To learn more about Patrón XO Cafe Incendio, please visit www.patrontequila.com/xocafe.