28 Apr 2015
NIVEA MEN close shave

NIVEA MEN applying face careNIVEA MEN Creme tin 3
Skin care power brand Nivea has released its first dedicated men’s moisturiser, NIVEA MEN CREME.  The all in one new formula helps combats dryness on the face, body and hands, a no nonsense product for the man on the go.  Its new formula is light and non greasy, which is absorbed easily by the skin leaving behind no greasy or clumpy residue.

The new release comes of the back of research which found that a staggering 70% of men don’t use any moisturiser at all, and those who do, 36% moisturise their face with female brands, with 25% using body moisturisers for their face.

Giuseppe Berardi, Global Marketing Director NIVEA MEN comments..

NIVEA MEN understands men around the world and we have designed a product especially for them, from formula to packaging. Every man feels more confident when he feels good: which is why we developed a cream that is quick and easy to use, so the skin’s moisture is replenished and looks cared for. It has never been so easy for men to look and feel great.”

The new product comes presented in a sleek double-embossed screw-top aluminium tin designed for men’s hands and easy to throw in your bag and use throughout the day. 

NIVEA MEN CREME is available from high street retailers now, priced at £3.49 for a 75ml tin or £4.99 for the larger 150ml.

By Cristian Burbano