The Hoodie: A Style for the Ages
One item of clothing that seems to have been around for ages, the Hoodie, actually has. The initial style extends back to medieval times when the hooded robe was the daily uniform of the Franciscan Monks. In the 1930’s, the transformation of the regular sweatshirt into the hooded version was brought into production by the Feinbloom brothers, who made a zippered, hooded sweatshirt that they marketed to sports players. Today, the Hoodie has become a fashion statement for men, women and children of all ages. It has moved from its position in athletic sportswear to a broader base within the designer world.
The athletic version of the Hoodie is usually made out of cotton, polyester, or a blend and it was either a pull-over or a front zippered style with a tie-able hood. It is produced by and carries the logo all the major sporting brands like Nike, Champion, Under Armor, Adidas, Reebok and countless others. The younger crowd has been marketed to it through music, TV, and specialty interests like skateboarding.
Today, the Hoodie has been brought into 2012 with new fabrics, textures, and colors. With so many designers having their own versions of the Hoodie, it has been allowed to become much more of a fashion statement than ever before. Cotton and polyester have been traded for the luxury of cashmere, wool, and silk to elevate this iconic item to a new level.
Ed Hardy has used the designs of Christian Audigier to jump on the Hoodie bandwagon by incorporating his bold color and graphic design, which allow it to be unique and ultimately modern. Dolce and Gabbana has used the classic hooded silhouette in a way that exhibits the importance of black and white, color blocking, and texture in today’s fashion. Oakley manages to promote a decidedly youthful image with their version in an abstract plaid with crisp white trimmings, which may attract the younger set. Whether your style is athletic, Hip-Hop, New Age, Vintage, or luxury there is a Hoodie out there for you.