Tag Archives: Fashion

KENZO X Thélios Eyewear


KENZO’s Creative Directors Carol Lim & Humberto Leon, have announced the launch of the French brand’s debut eyewear collection for SS19 made in partnership with LVMH eyewear expert Thélios.

Shot by Nick Harwood the images and film follows the fashion house’s KENZOTOPIA theme for the season, showcasing a bright and fantastical world, full of their signature pops of colour. A utopia for a community who celebrate optimism and unity.

The brand’s American creative duo looked back at the near 50-year heritage of KENZO, picking out hints of the high energy and fun aesthetic the label has become recognized for a collection of equally bold eyewear and manufactured by master craftsmen Thélios, effortlessly fusing Parisian confidence with California Cool.

The brand’s bold and fluorescent tones echo those from their SS19 dress designs, playing with unique shapes and futuristic influences, complimenting the recognized KENZO vibe.


Ashish Gupta X Major League Baseball

Baseball and sequins may not seem like the most likely of partnerships but that’s what British designer Ashish Gupta and Major League Baseball
have created with their new capsule collection.

Debuted during the recent London Fashion Week for AW17 Ashish incorporated the collaboration as part of his Wizard of Oz inspired unisex show.  The line see’s the famous MLB teams LA Dodgers, Boston Red Sox and Chicago Cubs re-imagined as part of a collection that includes sequinned sweatpants, jerseys, jackets and tops and encapsulates the spirit of athleticism, style, diversity and inclusiveness that transcends sport.

 The Ashish X Major League Baseball collection takes inspiration from the culture and iconography of Los Angeles, Boston and Chicago – encapsulating a spirit of athleticism, style, diversity and inclusiveness that transcends sport. A definite new take on the whole athleisure movement of late.


Ashish Gupta, designer, said:

“I would say it’s about positivity in a time of so much confusion. It’s about courage, equality, love and freedom.  The phrases I’ve used on these pieces are trying to make this statement. I think it is a wonderful opportunity because I love baseball as an inspiration for equality and unity – the fact that it was the first sport to allow a person of colour to play professionally is incredible.

This collection brings together the male aesthetic translated in the most feminine way. I think I see it this season as more like the pieces being a labour of love, with really positive messaging.”

VERSACE F/W17 release “Chicago is my beat” a film by Bruce Weber

Luxury fashion house Versace has released a brand new fashion film for AW16 by acclaimed photographer Bruce Weber.

The film, titled “Chicago is my beat”, showcases the new womenswear and menswear looks from the brand’s AW16 line and feature models Gigi Hadid and Karlie Kloss.

On the film Weber comments….
The actor Robert Mitchum once told me, “when you first get to a new town, always make friends with a Blonde”. Well, when I got to Chicago, I found my blonde in you, Donatella. 
I wanted us to visit this city together because of its rich history and the spirit of love and harmony you feel in its music. 
Chicago is going through a tough time at the moment and could use a little encouragement – just like we all need ever once in a while. 
Because the kindness of its people helped me to make this photographs, I feel like I can now call Chicago “my beat”. 

Donatella Versace adds…
Bruce Weber is the true master of our times. 
His photography is deeply personal and rich, a reflection of the world as he sees it.  It has been my pleasure to enter once again into that world for this Versace campaign.  With this new campaign, Bruce gave me my history back.


Lynx Launches New Grooming Range

Grooming brand lynx is making its first moves into the premium market with the release a new line of higher end products.

The range includes three product collections; Signature, Urban and Adrenaline, each of which contain new hairstyling and anti-perspirant products alongside the unique Daily Fragrances. Each of the products offers different key ingredients to create 3 distinct fragrances.  To create the new line  Lynx partnered with one of the world’s leading fragrance designers – Ann Gottlieb – and two fragrance houses that are collectively responsible for creating iconic fragrances for fine fragrance brands including Tom Ford, Marc Jacobs and Calvin Klein.

The 3 fragrances are…

 made with precious Oud Wood & Dark Vanilla, this is a subtle, woody fragrance, providing a smooth and memorable touch.

Urban: made with rich Tobacco and Amber, this is a smoky and sweet fragrance.

Adrenaline: made with Iced Musk and Ginger, this sharp, icy-fresh fragrance will kick start an adrenaline-fuelled day.
In addition to the fragrances the collection feature hair styling products and deodorants.

Alongside the new product range, Lynx have created a whole range of online tutorials.
The film series aims to answer the grooming questions guys ask online and show them how to achieve different individual looks with style and confidence. Instagroom can be found at https://www.youtube.com/lynx.

The new line is available nationwide and priced from £3.29.




MAN SS16 LC:M Backstage Exclusive

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TOPMAN and Fashion East’s ground breaking support scheme MAN celebrates its 10th anniversary this LC:M, showcasing the works of two new faces in fashion: Liam Hodges and Rory Parnell-Mooney. We were backstage catching a first look at both new collections and looks for the shows.

Photos by Arron Dunworth

Reporting by Cristian Burbano

Hair for the Liam Hodges were created by Tina Outen at  Bumble and bumble.

Profile: A Hume Country Clothing

Bladen Limited Edition Tweed Sheringham Jacket - £375Bladen Limited Edition Tweed Sheringham Jacket 2 - £375

Archie & Karen - Best Independent Multichannel Operator Award
Scottish retailer A Hume celebrates its 85th anniversary this year, releasing an exclusive anniversary collection to mark the milestone.

When it started in 1929, Kelso-based A Hume began primarily as a retailer offering a carefully curated selection of brands to its dedicated clientele (including Barbour, Dubarry, RM Williams) in 2014 it moved towards producing its very own line of garments and accessories.  Its own collection is manufactured by heritage brand Bladen, using exclusive Tweed from the Lovat Mill in Hawick. The Lovat Mill in Hawick is  one of the last remaining mills in the UK still producing tweeds, cloths and textiles of all weaves and weights.

The third generation family run business is headed up by Managing Director  Archie Hume who took over in 1987 aged 23. Hume transformed the company from ‘dusty and old fashioned’ to a retailer that caters to all while still remaining loyal to its country wear heritage.  The changes have been met with great success with A Hume winning Best Independent Multichannel Operator and  Independent Retailer of the Year at the 2014 Drapers Awards.

Tweed and country wear has seen a resurgence in recent years with London Collections: Men filled with sharp tailored looks and tweed garments on show from Savile Row, St James’s & Woolmark. The Museum of London and  chart topping rapper Tinie Tempah recently collaborated to make a unique and contemporary three piece tweed suit.

In a move towards the modern and new customer A Hume were also one of the early adapters in country wear to embrace online retailing and social media. Launching its online store (in addition to its 2 stores in Kelso) in 2007 putting it at reach to a worldwide customer base, which currently exceeds 30,000 worldwide form all corners of the globe.

The anniversary tweed collection will run until October this year offering classic menswear with contemporary pieces. In addition to its ready to wear lines A Hume also offers a made-to-measure service for that extra special touch.

Azzarenko caught up with Managing Director  Archie Hume to discuss the brand and trend for country wear.

1) Can you provide further details on the 85th anniversary collection?

As we’re celebrating our 85th anniversary this year, we wanted to create something that truly commemorates our heritage. The Scottish Borders are our home and the home of tweed, so it seemed natural for us to create a tweed collection. We’ve tried to make something traditional, using a traditional fabric, to represent our past, and something contemporary, as we move into our next 85 years.

Our tweed collection was inspired by the Scottish countryside around us. The green represents the rolling hills; the blue signifies the coursing waters of the River Tweed. The hint of purple you see in our tweed is inspired by the heather on the hills.

Our limited edition collection has been so successful, but it is an anniversary collection and a limited edition, so we won’t be making any more. This way, the pieces retain their significance.

2) For those not familiar with A Hume or the whole country wear style how would you describe it?

Country wear is universal and timeless. We like to see that our customers come from every generation in a family: grandfathers, fathers and sons. Country wear can be worn in the country or the city, on the riverbank or at the theatre. Country wear is comfortable, useful and timeless, yet fashionable. It’s also an understated and distinctive way of dressing. There’s such a luxurious range of tweeds available, thanks to the experimentation with different colours, weaves and weights, that you can be as casual or smart as you want to be. Tweed offers a very individual way of dressing, like a signature.

3) Since you took over in 1987, how has the A Hume customer changed?

The A Hume customer has become much more aware of what’s out there. There are so many fashion images online and in magazines, and maybe because of this our customers seem to have a greater understanding of what they do and don’t like. They like to create their own style. Our customers are definitely experimenting more with their clothing, and so are we.

What hasn’t changed is that our customers want to look smart, distinctive and elegant. But before I took the reins, A Hume was very much a gentleman’s outfitter. Now we offer ladies wear as well. We offer a wide selection of iconic brands such as RM Williams, Barbour, William Lockie and Dubarry, as well as upcoming younger brands such as Pampeano and Eden Park.

4) For your own designs do you look to current trends (for example slimmer cuts) or do you prefer to keep a more traditional aesthetic?

We actually have a combination of both. We do have some traditional jacketing and tweeds in menswear, which tends to appeal to the older age group. For the younger market, we have designed tweeds with layers of rich colour, such as blues and pinks. Often, we find that men like to go down a size because they want that slimmer fit and a more urbanised aesthetic.

Although we’re a heritage brand, it’s important to us that we stay relevant. So we do our own research, discovering new trends and themes that we can subtly weave into our collections, without compromising our traditional roots. Again, there’s a crossover.

5) There’s been a trend for wearing country/utility wear in everyday city life, especially with the younger generation, particularly with waxed jacket and wellies… What are your thoughts on this shift? On taking country wear into cities?

I’m bored of the business suit; I don’t want to look the same as everyone else. So I think it’s brilliant that the younger generations are mixing it up and being a bit different. I think it’s great when you walk down Piccadilly and see Londoners wearing tweed jackets with chinos.

The Italians are experts at mixing it up. Whenever I’m in Italy, I always admire the way some men team brightly coloured ties and sweaters with tweeds, as street wear. I think smartly dressed people in tweed do stand out, especially when the detail and tailoring is impeccable.

6) What are your signature pieces in the A Hume man’s wardrobe?

A signature tweed jacket. A blue- or pink-checked shirt. A zip-neck cashmere jumper (made from Hawick’s beautiful cashmere yarn).

We actually work to integrate the tweed and cashmere collections; we use colour charts, and when we design the tweeds, we decide which knitwear will sit beside them, to work out what complements them.

RM Williams boots and trousers also look great with our heritage range of Scott Nichol socks; that’s a favourite A Hume look.

7) What’s coming up next for the brand?

We’re already starting to design our new tweeds for Autumn/Winter ‘15 and Spring ‘15/16. Our focus will naturally be our range of tweeds for men and women, but we’re also having fun designing our headwear line, and knitwear and cashmere lines.

We’ve been around for 85 years. We’re very proud of our history. We want to be able to weave our heritage with our future, to build something as timeless as a tweed.

More information on the brand is available online at www.ahume.co.uk

A Hume stores
A Hume Menswear, Ladieswear and Footwear
46, The Square Kelso, TD5 7HL

A Hume Menswear and Footwear
22, Horsemarket Kelso, TD5 7HD

AllSaints Menswear SS15 Collection


AllSaints has released its SS15 collection, referencing and updating several popular trends from menswear.

Wil Beedle, AllSaints’ Creative Director comments… “Restless global momentum inspires and propels us, the Spring 15 collection challenges our own interpretation of freedom and flight.”

Military, biker, tropical are among some of the themes and trends explored with pieces including Hawaiian print on shirting, tees and outerwear.  Outerwear includes a contesting sleeve trench with two tone black/tan.

For the signature AllSaints look there is plenty of skinny black denim jeans with rip details paired with their signature biker reinterpreted in lightweight suede.

Shop the collection at AllSaints stores and AllSaints.com