Tag Archives: british

Exclusive – Blue Collar Worker SS15 Lookbook

Blue Collar Worker Chippy Stretch Denim Blue Collar Worker Deep Work Blue £100 Blue Collar Worker Digger Denim Shirt £90 Blue Collar Worker Driller Limited Edition Denim £150 & Forester Jacket in Deep Work Blue £100 Blue Collar Worker Forester Jacket Charcoal £100 Blue Collar Worker Forester Jacket Charcoal, Mariner Long Sleeve Top £50, Limited Edition Denim £150 Blue Collar Worker Heatehr Sweater £55 & Chippy Stretch Denim £110 Blue Collar Worker Heather Sweater £55

British denim brand Blue Collar Worker has granted Azzarenko an exclusive first look at its  SS15 lookbook.

Inspiration for the new season comes from the 1930’s Cornish fishing community and new looks include ecru selvedge denim jeans and striped tops.

At its core the brand specialisis in blue jeans using raw denim (unwashed) which will wear over time to evolve into a unique item for eeach wearer. In addition to jeans the new season contains a comprehensive selection of apparel including shorting, tees, sweatshirts and jackets.  The palette for the collection sticks to classic indigo, maintaining the brands signature raw denim aesthetic.

Quality is at the forefront with pockets lined and re-enforced with hidden rivets and bar tacks, seams are 2-ply
stitched for added strength.

Featuring in the new season campaign model Jace Moody, who showcases several looks from the new collection.

SS15 Blue Collar Worker  Menswear is available from mid February.


Aquascutum SS15 Campaign



British label Aquascutum has released a first look at its brand new  SS15 campaign.

With a rich heritage dating back to 1851 the label has become synonymous with elegance and style, with classic pieces which sit comfortably in any gents wardrobe.

A little know fact about the brand’s name is it’s Latin translation,  ‘Aqua Scutum’ in translates to ‘Water Shield’, named for the founder’s John Emary pioneering work into developing the first waterproof wool fabric used by officers during WWI in form of functional trench coats, which had become Aquascutum’s iconic piece.

The new images were shot by famed photographer Alasdair McLellan and in partnership with creative agency Art Partner.  McLellan’s credits includes campaigns for Louis Vuitton and Topshop as well as countless editorials for British Vogue, GQ Style, WSJ, Wand Vogue Paris.

Featuring in the Spring Summer 2015 campaign are Roger Frampton and Patrick O’Donnell as well as Eliza Cummings who returns for a second season with the brand.

The images much like the brand are subtle and elegant, showing the three models against plain backdrops, showcasing the beauty of the garments themselves.

Further information on the brand is available on its website here

Words by Cristian Burbano