Balmain has released its AW16 campaign with the help of many of Creative Director’s Olivier Rousteing’s famous friends including Kim Kardashian and Kanye West.
The young head of the fashion brand says…
On a chilly afternoon in early February, I was at Madison Square Garden, just as blown away as were the thousands around me—all of us hearing Kanye’s Life Of Pablo for the first time. In particular, the hauntingly beautiful Wolves made a big impression on me. From the moment I heard that song, I knew we had to use it for this campaign. I told Kanye that a few days later, when I called to congratulate him. I was thrilled when he immediately responded that he was on board and excited to see how involved he wanted to be—in addition to his music talents, he’s got an amazing cinematographic instinct.
Although I love my job, the collections and the shows can end up being a lot of hard work. The campaigns, though, are always an absolute joy to be a part of, from start to finish. This one, in particular, was a dream come true. It was shot right after the Met Ball. Pascal, Steven and I pulled together as many members of the “Balmain Army” who were in town and we spent two days creating a true collaboration—beginning with a riff on a Balmain after-party, and mixing dance, music, lyrics, photography and fashion in a new way that reflects the unique, diverse and modern side of this historic house. I couldn’t be happier with the result—or more grateful to all who played a part in its creation.
French fashion house Balmain has continued its explorer theme from SS16 into its newly released still for its forthcoming AW16 campaign. Looking at the mindset and styles of those adventurers, soldiers and scientists after they have returned home to Paris.
This collection, combining traditional French, foreign, aristocratic and military influences into a new, modern urban style, celebrates that inspiring tradition of openness and adaptation. Scottish tartans, French Jacquards and Japanese wools are used for a variety of riffs on classic fraks, relaxed streetwearandcuirassieruniforms.Balmain’s ateliers ensure thatthe intricate embroideries, as well as the woven and quilted leathers meet the house’s exacting standards. As the runway makes clear, Balmain’s army continues to be made up of my generation’s most stylish men, a diverse and inclusive group that easily blends these luxury, heritage and street influences into its own relaxed and confident manner of dressing. Brazilian model Francisco Lachowski fronts the new campaign.
French fashion house Balmain has launched its SS15 menswear campaign fronted by tabloid favorites Kanye West and Kim Kardashian. The brand’s Creative Director Olivier Rousteing comments…
” For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity, they are the new modernity. This is more than a campaign, it expresses something beyond clothes, it is a celebration of love and friendship. This is a new statement for Balmain.”
The newly released imagery were shot by noted fashion photographer Mario Sorrenti under the Art Direction of Pascal Dangin
“The men’s Balmain campaign starring Kanye and Kim was all about the kiss – their connection.”
The campaign will debut in leading fashion titles worldwide from March 2015.