British label Aquascutum has released a first look at its brand new SS15 campaign.
With a rich heritage dating back to 1851 the label has become synonymous with elegance and style, with classic pieces which sit comfortably in any gents wardrobe.
A little know fact about the brand’s name is it’s Latin translation, ‘Aqua Scutum’ in translates to ‘Water Shield’, named for the founder’s John Emary pioneering work into developing the first waterproof wool fabric used by officers during WWI in form of functional trench coats, which had become Aquascutum’s iconic piece.
The new images were shot by famed photographer Alasdair McLellan and in partnership with creative agency Art Partner. McLellan’s credits includes campaigns for Louis Vuitton and Topshop as well as countless editorials for British Vogue, GQ Style, WSJ, Wand Vogue Paris.
Featuring in the Spring Summer 2015 campaign are Roger Frampton and Patrick O’Donnell as well as Eliza Cummings who returns for a second season with the brand.
The images much like the brand are subtle and elegant, showing the three models against plain backdrops, showcasing the beauty of the garments themselves.
Further information on the brand is available on its website here
Words by Cristian Burbano
British label Aquascutum made a triumphant return to LCM after its near bankruptcy and subsequent sale in 2012. Since then the brand made a U turn, showcasing a stunning collection of garments for AW15.
Azzarnko is able to bring you a look from backstage in the lead up to the presentation which took place at London’s ICA Theatre.
12 looks were on show with models on podiums, the dim room only lit by spotlights on each model and screens showing the full collection in more detail.
The collection featured heavy emphasis on outerwear with several jacket and coat designs available. Classic overcoats, fur trimmed parkas, trenches and macs. Layered looks were its signature with knitwear paired with shirting and outerwear. Colours were restraint with a season appropriate palette of greys, blacks, navy and blues.
Looks were just classic pieces, classic menswear pieces which are extremely wearable versatile for most men.
TONI&GUY provided grooming for the presentation headed up by hairdresser Kevin Luchmun.
All backstage images exclusively for Azzarenko by Arron Dunworth